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Schweizer Heimatwerk

Since 1930

Schweizer Heimatwerk

1953 Zurich Airport

Schweizer Heimatwerk

Bahnhosstrasse 2, Zurich

Schweizer Heimatwerk

Uraniastrasse 1, Zurich

Schweizer Heimatwerk

Schweizer Heimatwerk since 1930

Present and Future

Schweizer Heimatwerk, founded in 1930, is a modern retail shop today. In our eight shops, we offer the finest «made in Switzerland» handicrafts and souvenirs made of various high-quality materials from innovative and creative artists.

True to our guiding principles: Because gift-giving brings joy.

Schweizer Heimatwerk is the very personal gift shop for everyone who wants to treat themselves or others to select gift ideas from Switzerland.

Because 90% of our products are crafted in Switzerland, Schweizer Heimatwerk is the right partner for «made in Switzerland» gifts. By selling our impeccable, quality items, we promote local workshops and studios and are their main sales channel.

Schweizer Heimatwerk is very customer-oriented, which means that the range of products is selected according to the demographics of the particular shop's location.

The shops feature a bright, transparent design. A visit to Schweizer Heimatwerk lets you immerse yourself in the modern and traditional folk art of our country and is a very special experience.

Our aim is to be the sales outlet for contemporary handicrafts and select souvenirs in the future as well. Switzerland has more to offer than cows and edelweiss. However, we have nothing against cows and edelweiss because modern design can fit hand-in-hand with old traditions very nicely indeed.


The Schweizer Heimatwerk (Swiss Crafts Association) was founded in 1930 by the Swiss farmer’s association.

The inherent idea was to offer a sales forum to mountain-dwelling farmers, who had used the long, unproductive winter time at home to craft traditional gadgets and toys. This opportunity would allow them to earn an extra to their otherwise meagre income. Thus allowing those farmers to attend courses and train for certain work around the house, such as producing shingles and laying the roof, setting up a loom etc, to do it on their own. Employing a crafts­man would have been unaffordable, so this help to self-help, to independence made very much sense.

Soon, in November 1931 the Schweizer Heimatwerk was transformed into a non-profit co-operation. The farmers’ association continued to be its most important member for a long time. 

Fairly soon after that its focus included the encouragement and cultivation of a genuinely Swiss arts- and crafts production. Thus the opportunity of initial support and a regular income was provided to distinguished indigenous craftspeople. 

Great importance was given to tourism after the first stall of Schweizer Heimatwerk at Zurich Airport was opened in 1952/53. This was an incentive of first rate also for the producers: to produce top-quality hand-fashioned souvenirs.

Successively further outlets were set up.